Podcast spending is on the rise. As advertisers, brands, agencies, and publishers all continue to see the value in podcast spending so to will improvements to scale, reporting, and the challenges of a new media.

With such a strong business focus on the 'now' market ie the consumers who are going to purchase today our budget allocation tends to favour the channels that drive that low funnel activity. When we need to start to drive stronger performance through that low funnel (Now) activity and we are hitting maximum exposure to our audience where do we go?

As brands and advertisers start to increase investment in reaching their consumers through so many touchpoints, the need to have common methods to track the effectiveness has become more apparent but even more cluttered.

If you are looking to advertise your brand or product, audio advertising could be a good choice. The power of audio lies in its ability to capture the attention of listeners.

Hootsuite and We Are Social have launched their Digital 2022 Australia report. There have been some monumental changes to how Australias have been spending their time online and also spending habits.

The 6th wave of IAB Australia’s “Audio Advertising: State of the Nation” research is now available.

Spotify gives their wrap up of 2021 and digital audio media.

Find out how to best run your digital audio campaign. Streaming, podcasts & digital radio.